Base Dingle

Base Dingle is a family run hotel located in co. Kerry.

This concept, as did their name, relied on the idea that they provided the essentials: a simple yet versatile place to stay, leaving each visitor to build something authentic and uniquely theirs.

Here the logotypes work like building blocks, weaving together multiple typefaces. While the foundation remains a strong and steady sans serif, the bottom half displays an eclectic collection of fonts, celebrating the variety of travellers and journeys.

Sometimes (this time) the client will pick option B, but that doesn’t make option A any less relevant. Good ideas often resurface, evolve, or inspire something even better down the line. And in the meantime, who’s to say they can’t be celebrated!

Brand identity | Logo design | Merch design
Designed at BlankSlate