Heritage Skills Association

The Heritage Skills Association (HSA) is an organisation working to promote and support the development of heritage skills in Western Australia. 

As the importance of their mission in WA grew, they were eager to give it a face, and asked me to design their logo.

The ladder was one of their main visual references — for its use in the building work and for its resemblance to the letter H — so creating a custom letterform made sense. 

Drawn from the transitional Playfair Display, this bespoke ‘H’ serves as a timeless and meaningful symbol of their identity.

Logo design